Marketers Ask the Marketers

This past June we started an exciting research to find out what marketers think and which challenges they're facing in the current marketing landscape. Below you can see the results…

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Does Your Email Marketing Reflect Your Brand?

Imagine traveling abroad and finding yourself in need of pain medication. You go to the store and start your search through the many unknown brands displayed on the shelves, but…

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Design 4 Drupal

By guest blogger William C. Lundin. Design 4 Drupal is a three day conference focused on design, UX, and front-end development for Drupal websites. On this occasion, the conference also…

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Product Camp 2019

This year's Product Camp took place at Lesley University in Cambridge, MA, on Saturday, June 15. Product Camp is the East Coast’s premier event on all things product marketing and…

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Facebook Announces New Changes for Facebook and Instagram

During the 10th F8 conference, a Facebook conference for developers, Facebook announced some major changes that they plan to implement in the coming year. Some of these changes mean an inevitable…

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Key Takeaways from Christina Inge’s Skillshare Panel Talk on Social Enterprise Growth

I had the honor recently of speaking on a Skillshare panel at Impact Hub Boston that brought together experts in startup finance, HR, and growth to talk about strategies that…

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Thoughtlight CEO Christina Speaks at Mass Technology Leadership Council’s BUILD Conference

[metaslider id="16334"] BUILD Conference On the first warm day of March, Thoughtlight was at the BUILD Your Business Conference at Microsoft NERD, hosted by MassTLC. The conference started bright and…

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How to Market Your B2C Brand on LinkedIn

(And, know if it's working) Sometimes B2C  brands ask: "Should we market on LinkedIn?" LinkedIn can be an effective marketing platform for companies, especially those that are content-driven (and we…

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Pre-Product Launch Social Media: Worth It?

We don't have a product yet--should we be on social media? It's a question we hear a lot: Our product is months away from launch--should we already be active on…

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Here’s A List Of 5 Things You Should Not Do In Social Media Marketing

Have you ever come across a company’s social media platform that was too stagnagant, or robotic? Many companies find it difficult to keep up with social media while staying consistent.…

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