5 Digital Marketing Strategies to Reach Gen-Z Consumers

We've read a lot in the past decade about marketing to Millennials. Although they continue to be a key customer segment, Generation Z is coming to the fore as a…

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Communicating in a Crisis – Key Takeaways

This past Tuesday, Thoughtlight CEO, Christina Inge, had the opportunity to moderate a virtual panel of marketing thought leaders, an event called Communicating in a Crisis. Hosted by Impact Hub…

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St. Patrick’s Day in Boston – Google AdWords

Are you excited for St. Patrick's Day this year? Well, you should be! Boston has a history of celebrating like true Irishmen, which makes sense since almost 1/4 of our…

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