If you know anything about marketing, target personas are foundational to marketing strategy. A target persona is the ideal customer you are trying to reach with your marketing efforts. In…
Read Full ArticleWe've read a lot in the past decade about marketing to Millennials. Although they continue to be a key customer segment, Generation Z is coming to the fore as a…
Read Full ArticleThis past Tuesday, Thoughtlight CEO, Christina Inge, had the opportunity to moderate a virtual panel of marketing thought leaders, an event called Communicating in a Crisis. Hosted by Impact Hub…
Read Full ArticleWe don't have a product yet--should we be on social media? It's a question we hear a lot: Our product is months away from launch--should we already be active on…
Read Full ArticleHave you ever come across a company’s social media platform that was too stagnagant, or robotic? Many companies find it difficult to keep up with social media while staying consistent.…
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