The Right Social Network for your Target Persona
If you know anything about marketing, target personas are foundational to marketing strategy. A target persona is the ideal customer you are trying to reach with your marketing efforts. In…
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5 Digital Marketing Strategies to Reach Gen-Z Consumers
We've read a lot in the past decade about marketing to Millennials. Although they continue to be a key customer segment, Generation Z is coming to the fore as a…
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Communicating in a Crisis – Key Takeaways
This past Tuesday, Thoughtlight CEO, Christina Inge, had the opportunity to moderate a virtual panel of marketing thought leaders, an event called Communicating in a Crisis. Hosted by Impact Hub…
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Pre-Product Launch Social Media: Worth It?
We don't have a product yet--should we be on social media? It's a question we hear a lot: Our product is months away from launch--should we already be active on…
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Here’s A List Of 5 Things You Should Not Do In Social Media Marketing
Have you ever come across a company’s social media platform that was too stagnagant, or robotic? Many companies find it difficult to keep up with social media while staying consistent.…
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TeachersLearnTech: Classroom Management Strategies in an Age of Remote Learning
Introduction It takes effort and dedication to be an effective teacher in a traditional face-to-face setting. It takes just as…
TeachersLearnTech: Choosing the Ideal Background for Online Video Conference Instruction
Introduction Due to an ongoing once-in-a-century pandemic, there’s no longer the easy summer avoidance of in-person classes. Whether you are…
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