5 Digital Marketing Strategies to Reach Gen-Z Consumers

We've read a lot in the past decade about marketing to Millennials. Although they continue to be a key customer segment, Generation Z is coming to the fore as a…

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Communicating in a Crisis – Key Takeaways

This past Tuesday, Thoughtlight CEO, Christina Inge, had the opportunity to moderate a virtual panel of marketing thought leaders, an event called Communicating in a Crisis. Hosted by Impact Hub…

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Pre-Product Launch Social Media: Worth It?

We don't have a product yet--should we be on social media? It's a question we hear a lot: Our product is months away from launch--should we already be active on…

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Here’s A List Of 5 Things You Should Not Do In Social Media Marketing

Have you ever come across a company’s social media platform that was too stagnagant, or robotic? Many companies find it difficult to keep up with social media while staying consistent.…

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