Free Digital Marketing Webinars
Learn the latest in digital marketing skills, from brand-building to PPC strategies, all free, all on your lunch break. Meet Boston’s digital marketing rockstars online. Sign up for one of all of the sessions in Thoughtlight’s Lunch and Learn series today.
Past webinars
7 WAYS TO BUILD A ROCK STAR BRAND WITH ROBIN SAMORA
Learn how to build a rockstar brand with branding expert Robin Samora. Create a brand that’s a true reflection of you and attracts the business you dream of.
SOCIAL MEDIA TO GROW YOUR BUSINESS WITH CHRISTINA INGE
Social media can help grow your business if done right. If not done right, it is a waste of time. In this hourlong webinar, Christina Inge, founder of Thoughtlight and founding Vice President of Social Media for the American Marketing Association – Boston, will share with you actionable steps to build your brand on social media. You will learn how to:
- Focus on the right social media channels – the ones that bring you business
- Craft your message in such a way that it gets your point across
- Use social media to drive traffic to your website without being spammy
Come away with practical tips that you can put into use immediately to make social media work for you.
SEO FUNDAMENTALS
Learn what factors *really* go into search rankings in this introductory SEO workshop. In this session, you will learn simple improvements you can make to your site that will increase your chances of showing up in search results
You will learn:
- The number one mistake most businesses make in SEO
- How to identify the *right* keywords
- What on-page, coding strategies work and which are dangerous and should be avoided because they can hurt your site
- How to show up in those search types of search results we’re all seeing, like Event suggestions and Recipes, and whether it’s worth it
Make 2020 the year in which you show up in more search results with this easy-to-understand webinar
PAID SEARCH: TIPS AND TRICKS
Stop wasting money on Google Ads that don’t bring you business! We’ll teach you how to separate good ads from bad in this hands-on webinar. Get more results from the same ad budget now. In this webinar, you will learn:
- How to identify ads that are not getting you any sales
- What ads types will attract your best customers
- How to target the right customers – the ones you really want – with Google Ads
- What ad formats drive the best results
Get the most from your Google Ad spending with this clear, impactful webinar
